New Balance U18908JY x Joe Fresh Goods

Joe Freshgoods links up with New Balance once again for this season, turning his attention to the 1890—one of the brand’s newer hybrid silhouettes rooted in 2010s performance running. Known for his narrative-led approach, the Chicago creative reworks the model with a considered palette and material execution, adding another chapter to a partnership that continues to resonate.

This 1890 is crafted from a technical mix of mesh and welded panelling, underpinned by a full-length ABZORB midsole for everyday comfort. Joe Freshgoods’ take builds on this foundation with elevated colour and detail, while performance branding and a stamped heel counter keep things unmistakably New Balance.

• Mesh & synthetic upper
• Welded overlays
• Lace-up fastening
• Full-length ABZORB midsole
• Rubber outsole
• Special-edition box
• SKU: U18908JY