BRUTUS Magazine – Number 1055: Why You Still Want a Ferrari—Even If You Have to Wait Years

Brutus (ブルータス) is a bi-weekly Japanese men’s magazine devoted to pop culture, lifestyles, and culture in Tokyo, Japan by Magazine House.

JAPANESE LANGUAGE ONLY

The latest issue of BRUTUS is titled: "Why You Still Want a Ferrari—Even If You Have to Wait Years."

Since its full reveal, the "Ferrari Luce"—the brand's first fully electric model—has sparked a global wave of reactions, drawing both praise and criticism. Its design, which at first glance appears distinct from traditional Ferraris, has captured the attention of many.

To develop this groundbreaking model, Ferrari partnered with *LoveFrom*—the creative collective led by world-renowned industrial designers Jony Ive and Marc Newson, the minds behind the iPhone and Apple Watch.

What specific reasons and sentiments were woven into this design?

BRUTUS conducted an exclusive interview with the team behind the project, offering an in-depth look—sooner and more comprehensively than anywhere else—at the behind-the-scenes stories of its long-term development.

Furthermore, to gain a deeper understanding of the brand's philosophy, we traveled to Ferrari's headquarters in Maranello, Italy. The issue also features an interview with Formula 1 driver Charles Leclerc.

Through a spirit that honors tradition while embracing innovation, we explore the fundamental question: "What does it truly mean to be a brand?"